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How to make the right h1

H1 is the main title of the page. It can be compared to the title of a book or the headline of a printed newspaper. H1 should catch the user, arouse interest. At the same time, the title should make it clear what the article will be about. But it is equally important that the nuances of SEO promotion are taken into account, since H1 has a very significant weight in page promotion.

How is h1 different from title?

Title is the alternate title for the page. Unlike h1, it does not appear on the page. But users will see it in search results.

The title must not be the same as h1. Since they have fundamentally different tasks.

The task of Title is to get a click in the search results on your page, so the keywords for which this page was searched are used in order to get the result in bold in the search results. The purpose of H1 is to confirm that the page will contain the information that the person was looking for and to involve in the text.

If you have not registered the title meta tag, then your h1 title will automatically appear in the search results.

What to write in h1?

H1 is a headline for people. Content must reflect meaning and be unique. It is better not to overuse keywords. The phrase must be compiled according to the rules of the Russian language and be readable.

But the most important thing about h1 is its attractiveness.


SEO optimization h1

  • Try to use the keyword in H1. It is better to write the key in different declensions. Or use watered-down occurrences in h1 and straight (exact) occurrences in title. For example: exact – Title, dilution entry – h1. One occurrence of the keyword in H1 is enough.
  • Likewise, the location is no longer as critical as in Title, it’s okay if the keyword is at the very end.
  • Don’t forget, first of all, it should encourage the visitor to read.

Length of header h1

Recommended length: 5-7 words. If there is more, then there is no crime in this.

Common errors when writing h1

  • Lack of h1.
  • More than one h1 per page.
  • Keyword errors. Both their absence and overspam are harmful.
  • Full match with Title.
  • Excessively long or short names, if it is not the name of a site section or category.
  • Grammar and punctuation errors.
  • Period at the end of a sentence. Have you seen the titles of the books with dots at the end? Not! And in h1, the point is not needed at all. Is it allowed to use “?” or “!” (in rare cases).
  • Incorrect hierarchy when h1 is preceded by lower order tags.